Innovations at Harley Davidson
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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BSTR093 |
Electronic Format: Rs.
500;
Courier (within India):Rs. 25 Extra
ThemesInnovation |
| Case Length |
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19 Pages |
| Period |
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1903 - 2003 |
| Organization |
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Harley Davidson Inc. |
| Pub Date |
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2004 |
| Teaching Note |
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Not Available |
| Countries
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USA |
| Industry |
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Automobile |
Abstract:
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The case explains how adopting innovation as a strategic tool helped Harley Davidson (H-D) become a leading motorcycle and motorcycle accessories company. It provides an explanation of the concept of innovation, types of innovation, the innovation process and its applicability in the business context. Thereafter, the case covers H-D's history and talks of the product innovations that helped it become the leader in the US motorcycle industry. It also discusses the reasons for H-D losing its market share to foreign and domestic competitors.
The case then focuses on how H-D innovated at various functional levels
(marketing and customer relations, manufacturing, organization and new product
development) to regain its leadership status.
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The case explains how all this was done using the concept of technological innovations not as an end by itself, but as the means to enhance the 'total customer experience.'
Issues:
» Understand the concept of innovation, different types of innovation, and its applicability in the business context
» Study the evolution of H-D's business and understand how innovations in product development are integral for sustained business growth
Contents:
Keywords:
Adopting, strategic, tool, Harley Davidson, H-D, leading, motorcycle, motorcycle, accessories, concept, innovation, innovation, history, product innovations, US motorcycle, losing, market share, foreign, domestic competitors, functional levels, marketing, customer elations, manufacturing, organization, new product development, leadership, status, technological innovations, total customer experience
Innovations at Harley Davidson
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